Brands are established by quality and advertising – and by the people behind them. People make brands: they live the coporate culture, they form the corporate image, they represent the company’s “good name” as a successful brand. All the Craemer staff – skilled employees, specialists and management – stand for the development and creation of innovative products and hence for well-established as well as new brands. Since the company founding in 1912 Craemer has represented the company as the umbrella brand. This includes their products and services in the business activities of metal forming, plastics processing and tool making. The logo points out the connection to the area where the company was founded: the letter C in the form of a horse’s head reflects the link to the town of Herzebrock, whose name is derived from the old expression for “horse pasture”.
Today, as in the past, the Craemer logo and brand stand for enduring values: tradition, reliability and down-to-earth stability, for quality, innovation and precision. Since the mid-1990’s Craemer has marketed the Kliko brand, which includes the product group of plastic waste disposal containers. In 2006 the company added Palcontrol as an individual brand for a new business activity: RFID-based pallet logistics. Craemer’s success formula for the future: to boost the already existing brands, to maintain and expand the company's market position.